So Steve is back. Thinner but apparently OK post liver transplant, and working at Apple HQ again.
What's the biggie here? Don’t get me wrong, I don’t wish the guy any harm. In fact I love the iPhone and the iPod; what great ideas and cool design! He’s done good.
But the point is he's only one guy and Apple is a big firm. Jobs, Steve Wosniak and Ronald Wayne founded it in 1976.They’ve had long enough now to get a second line management in place. Even if he’s feeling fine now, maybe it's time for Steve to take a back seat, enjoy his money, look after his new liver and let the new guys take a bit of the limelight. Sure I know the analysts will panic and say Apple is doomed without him and the share price will plunge but NOBODY IS IMMORTAL. Look at what the evil nerds from MS have done; much as I hate them, they have successfully invented Sweaty Steve Ballmer as a new figurehead. Apple need to do the same. Maybe it’s Phil Schiller. I don't know. But they should save their new 200GB 3G Bluetooth touch screen wifi iPodPhone for the new guy (or gal)’s first announcement. Keep Steve a seat in the front row.
Apple: that idea’s for free. Contact me for more.
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